Vaaree said it had secured $4 million in a funding round led by Surge by Peak XV, formerly Sequoia Capital India & SEA. The company said PeerCapital, All In Capital and Better Capital also participated.
Vaaree said the funding would support hiring and improvements to the user experience on its online platform.
The Bengaluru-based startup was founded in 2022 by Garima Luthra, Pranav Arora and Varun Vohra. Vaaree described itself as an omnichannel home-decor startup offering categories including kitchenware and bedding.
Commenting on the funding round, cofounder Vohra said, “We’ve got great traction and response online, and now we’re poised to make an even greater impact with our first physical store in Bengaluru. With the infusion of this latest round of funding, we’re set to catalyse growth across various fronts — from expanding our team to investments in cutting-edge technology and AI applications.”
According to Vohra, the funding would help Vaaree address areas including curation, merchandising, supply chains and omnichannel experiences.
At the time of the announcement, the company said it had delivered 150,000 products to homes across India within a year of launch and expanded its offering to more than 20,000 products. It also said it had opened its first Bengaluru retail store the previous month, with 2,000 products.
The company said the store featured curated lifestyle looks that changed weekly.
Vaaree also said its investors included Kunal Shah, Arjun Vaidya, Vineeta Singh, Ghazal Alagh, Varun Dua, Manish Dugar, Anjali Bansal, Suhail Sameer, Prabhu Rangarajan, Mohan K and Ruchi Deepak, among others.
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